Additionally,
you can use Amazon Pinpoint to develop campaigns that notify your users via
emails, text messages, push notifications, in-app messaging, and other means
when they do particular activities within your apps. Creating a welcome email
to send to customers who create profiles is one example. Using the Amazon
Pinpoint console or the Amazon Pinpoint API, you may build event-based
campaigns. Both transactional and targeted marketing use cases can be
implemented well with event-based campaigns. You choose certain events, traits,
and metric values that you wish to use to activate your campaigns rather than
specifying a time to send your message to clients.
You can decide when the campaign should
be sent while setting up the campaign in Amazon Pinpoint. You have two choices:
either send the campaign at a particular time or send it when an event takes
place. Period-based campaigns can be planned to run once right away or at a
specific time in the future. Hourly, daily, weekly, or monthly runs can also be
planned for them. To establish your recurring campaigns, pick a start date, an
end date, and decide whether or not to base message delivery on the time zone
of each recipient.
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Ques. 1): How can I manage and conduct my campaigns using
Amazon Pinpoint?
Answer:
Running targeted campaigns and
promoting consumer communications across various channels, such as email, SMS,
push notifications, in-app messaging, or custom channels, is simple with Amazon
Pinpoint. You may specify which people to target with Amazon Pinpoint
campaigns, choose the messages to send, set the optimal time for the messages
to be sent, and then monitor the campaign's progress.
Because Amazon Pinpoint is
designed to scale, you can use it to gather and process billions of events
daily and send billions of user-specific messages.
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Ques. 2): How are campaign limitations implemented?
Answer:
You may define the maximum amount
of messages an endpoint can receive for a campaign on the General Settings page
of the Amazon Pinpoint console or in the campaign settings. When you wish to
impose severe restrictions on the number of messages an endpoint can receive at
any given time, this functionality can be helpful. You can set the limit to 1
if, for instance, you develop a campaign that is automatically distributed to
all new clients. The message will only be sent to new clients once thanks to
this setting.
The number of messages that
target an endpoint, as opposed to the number of messages that are actually
delivered to an endpoint, is what determines how effective this feature is. The
endpoint is still considered to have been targeted even if a campaign is set up
to automatically send a message when a client establishes a new account but the
endpoint is unable to receive the message for whatever reason (for instance, if
your campaign's quiet time option applies to the endpoint). In this case, the
endpoint is dropped from all campaign runs going forward until the limit period
has passed.
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Ques. 3): How can Amazon Pinpoint be used by developers?
Answer:
A single API layer, CLI support,
and client-side SDK support are all provided by Amazon Pinpoint to developers
so they can increase the number of communication channels available to users of
their applications. Email, SMS text messaging, push alerts, voice messages, and
custom channels are a few of these channels. Additionally, Amazon Pinpoint
offers developers access to an analytics platform that monitors app user
engagement and activity. With the use of this service, developers can discover
the preferred methods of interaction from each user and tailor the end-user
experience to boost the utility of their applications.
Several messaging use cases,
including direct or transactional messaging, targeted or campaign messaging,
and event-based messaging, are also assisted by Amazon Pinpoint for developers.
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Ques. 4): What are campaigns based on events?
Answer:
When your consumers complete
certain activities within your applications, such making purchases or watching
videos, event-based campaigns send them messages via text, push notifications,
in-app messaging, and emails. For instance, you may configure a campaign to
send a message when a customer registers for an account or adds something to
their basket but later decides not to buy it. Using the Amazon Pinpoint console
or the Amazon Pinpoint API, you may build event-based campaigns. Both
transactional use cases, like one-time passwords and order confirmation
messages, and targeted use cases, like marketing promotions, can be implemented
successfully using event-based campaigns. Rather than define a time to send
your message to customers, you select specific events, attributes, and metric
values that you want to use to trigger your campaigns.
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Ques. 5): What advantages do custom events offer?
Answer:
You may learn more about user
behaviour in your app by using custom events. For instance, a game designer
would be interested in knowing how frequently a level is finished as well as
how much health each player has left after finishing a level. You can build a
custom event called "level complete" that has the attributes
"add level" and "health" as its value. You can log a
"level complete" event each time a level is finished, along with the
level's name and the player's health. You could find that a level is too simple
by looking at the events charts because everyone always completes with maximum
health. Using this data, you can adjust the level's difficulty to better
challenge and engage players, which might improve retention.
Additionally, you can utilise custom events to develop
event-based campaigns that are sent when users of your applications do
particular actions. For instance, you can configure a campaign to send a
message whenever a consumer registers for an account, makes a specified
transaction, or adds an item to their basket but decides not to check out.
With the aid of event-based campaigns, you can reach out to
your audience with timely, relevant, and personalised messages that build their
trust in your company and encourage them to buy from you again. Using the
Amazon Pinpoint console or the Amazon Pinpoint API, you may build event-based
campaigns.
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Ques. 6): What exactly is a
"session"?
Answer:
When an app is launched (or
brought to the foreground), a session begins, and it ends when the app is
closed (or goes to the background). An idle interval of up to 5 seconds does
not count as a new session in order to account for small interruptions, such as
a text message. Total daily sessions displays the daily usage of your app. The
average number of sessions per user who is an active daily user is displayed.
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Ques. 7): Where can I find
analytics information?
Answer:
The Amazon Pinpoint console lets
you access analytics information. The interface offers thorough graphs and
stats for each of your projects that offer insight into things like client
demographics, application usage, purchase activity, campaign delivery and
engagement rates, and customer activity. A portion of these metrics are also
available programmatically using the Amazon Pinpoint API.
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Ques. 8): Will this phone number
be used to send every SMS message to US recipients if I only have one 10DLC
phone number in my account?
Answer:
Yes. Any messages you send to
receivers in the US will go through that number if you just have one US phone
number in your account, whether it be a 10DLC number, a short code, or a
toll-free number.
You can give your Origination
Number in your call to the Amazon Pinpoint API if your account has several
numbers. Without a specific origination number specified, Amazon Pinpoint finds
the most appropriate number to use to send your message. Amazon Pinpoint will
send using your account's short code if one is present. If you don’t have a
short code, it looks for a 10DLC phone number, and attempts to send using that
number. If you don’t have a 10DLC number, it looks for a toll-free number, and
attempts to send using that number.
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Ques. 9): How much time does it take to transfer 10DLC
registrations between AWS accounts?
Answer:
While it is feasible to transfer 10DLC registrations between
AWS accounts, the transfer procedure may take a few weeks to complete. We
advise you to finish the 10DLC registration process on your primary production
account as a result. Then, you may share your 10DLC phone numbers with other
AWS accounts, such your test or development accounts, using cross-account
access.
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Ques. 10): Will I experience throttling if my 10DLC campaign
cannot handle my increased publishing rate?
Answer:
By default, Amazon Pinpoint only allows you to send 20 SMS
messages each second. You will experience throttling issues if you go over this
account-level cap. You may, however, ask for this cap to be raised.
With 10DLC, the corporate and campaign registration
processes involve the cell carriers calculating a trust score for each sender.
How many texts you can send to each carrier is based on your trust score. Your
messages will start to be rejected by a specific carrier if you go over the
campaign cap for that carrier. To track these events, Amazon highly advises
that you activate event streaming.
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Ques. 11): Are URL shorteners compatible with 10DLC
messages?
Answer:
Links that have been shortened using services like bit.ly or
TinyURL are not permitted by mobile providers. When you add links in your
communications, we advise using the complete domain of the URLs. As an
alternative, you can employ dedicated domains with commercial URL shortening
services. Even a URL shortener can be created utilising AWS services. If you
employ a custom URL shortening domain, the name need to be immediately
associated with your company. You should include instances of your shortened
URLs when you supply your message templates during the 10DLC campaign
registration procedure.
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Ques. 12): In what ways may I test Amazon Pinpoint?
Answer:
With Amazon Pinpoint, you can trial before you purchase
without speaking to a salesperson, filling out an RFP, or engaging consultants
or other professional services. Simply create an Amazon Pinpoint project by
logging in with your AWS credentials to the Amazon Pinpoint console.
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Ques. 13): What does Sender ID mean?
Answer:
An SMS message's sender can be determined by the sender ID,
which is an alphabetical name. If you use a sender ID to send an SMS and the
recipient is in a region that supports sender ID authentication, your sender ID
will appear on their device in place of a phone number. SMS recipients can
learn more about the sender than they do from a phone number or short code
thanks to a sender ID.
In many nations and areas of the world, sender IDs are
supported. Businesses that send SMS messages to specific clients may need to
use sender IDs that have been pre-registered with a regulatory body or industry
association in various jurisdictions. For a complete list of countries and
regions that support or require sender IDs, see Supported countries and regions
(SMS channel).
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Ques. 14): What does a travel activity entail?
Answer:
Multi-step campaigns are automated by journeys. Every task
in a journey is either an action (like sending an email), a wait depending on
time, a segmentation of the trip based on the customer's action (like opening
an email vs. not opening the email), or enforcing a holdout.
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Ques. 15): What should I do if I make a mistake while
travelling?
Answer:
Journeys has a built-in review mechanism that looks for
deal-breaker problems and offers suggestions and best practises. Before
beginning each travel, this review process must be finished.
The test function in Journeys also makes it simple to send a
group of test subjects on a journey. You may make sure that your journey acts
as you anticipate by testing it first.
You can halt your journey at any point if you run into
problems while it is in progress. When a journey is interrupted, people stop
doing the activity they are doing right now and never move on to the following
activity.
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Ques. 16): What's a standard campaign?
Answer:
A targeted segment (either static or dynamic), a message,
and an execution timetable are all parts of a standard campaign. When you
establish a campaign, you may also use previously defined segments or define a
new segment. Based on the segment-specific criteria, Amazon Pinpoint
recalculates the current audience size for each campaign that is scheduled.
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Ques. 17): How can I launch an event-based campaign?
Answer:
Making a new campaign is the initial step in putting up an
event-based campaign. You decide when the campaign should be sent on step 4 of
the campaign development procedure. You have the option of sending the campaign
when a certain time or event occurs. Select "When an event occurs"
before selecting the occasions, characteristics, and metrics that launch your
campaign.
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Ques. 18): What are bespoke occasions?
Answer:
Custom events are defined as event metrics by you. They
provide the tracking of user actions unique to your game or application.
Viewing the frequency of custom events is possible thanks to the Amazon
Pinpoint event charts. Based on attributes and the values assigned to them,
custom events can be filtered.
By giving them names like "Item Bought" or
"Button Pressed," you may construct custom events. You can then give
them context by supplying metrics and characteristics (for qualitative
measures) (for quantitative measures). For instance, you can use "Item
Bought" as a custom event, "Item XYZ" as an attribute, and
"Item Price" as the metric if your business goal is to track
purchases of things from within the app. You may search and filter for each
property or metric in the custom events report. You can discover, for instance,
how frequently "Item XYZ" was bought or how frequently "Item
Price" was $1.99. Additionally, you can monitor minimum, maximum, or
average metric values as well as analyse the weighted average of metric data (per
session). We advise custom event names to be general and attribute names to be
specific as a best practise.
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Ques. 19): What kinds of statistics are available on my
mobile and web applications from Amazon Pinpoint?
Answer:
Several different types of common analytics are available
through Amazon Pinpoint to help you understand how your application is doing.
Metrics for active users, user behaviours and demographics, sessions, user
retention, campaign efficacy, and transactional messages are all part of
standard analytics. You may undertake in-depth analysis using these metrics
together with the analytics tools on the console by filtering on certain
segments, custom properties, and more.
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Ques. 20): How long are analytics data stored by Amazon
Pinpoint?
Answer:
Your analytics data is automatically stored by Amazon Pinpoint
for 90 days. To keep the data for a longer period of time, you can export data
from the console to comma-separated values (.csv) files or set up Amazon
Pinpoint to stream event data to Amazon Kinesis. You can view your data on the
console or you can query a subset of it programmatically using the Amazon
Pinpoint API. Kinesis is an Amazon Web Services (AWS) service that can
instantly gather, analyse, and analyse data from other AWS services. Event data
from Amazon Pinpoint can be sent to Kinesis Data Firehose, which streams data
to Amazon S3 and Amazon Redshift, among other AWS data stores. Additionally,
Kinesis Data Streams, which receives and maintains numerous data streams for
processing in analytics applications, may receive data from Amazon Pinpoint.
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